RIM Drops BBX Name After A Court’s Temporary Restraining Order

Research In Motion, the makers of BlackBerry smartphones will supposedly use BBX as the name of their up coming operating system but opted on not pursuing it when Software firm BASIS International filed for infringement of the trademark last month.

The court granted a Temporary Restraining Order to BASIS against RIM based on the following grounds: BASIS is likely to prevail on its trademark infringement claim as BASIS holds incontestable federally registered trademarks covering the BBX mark and consumers are likely to be confused by RIM’s use of BBX in connection with RIM’s goods and services.

Although the court order is just temporary, the mobile maker already had a new name for their upcoming platform.

RIM doesn’t typically comment on pending litigation, however RIM has already unveiled a new brand name for its next generation mobile platform. As announced at DevCon Asia, RIM plans to use the ‘BlackBerry 10’ brand name for its next generation mobile platform, which will bring the best of the BlackBerry and QNX platforms to customers and partners. The BlackBerry 10 name reflects the significance of the new platform and will leverage the global strength of the BlackBerry brand while also aligning perfectly with RIM’s device branding. -RIM

“Whatever would be the name, I’m still very excited for BlackBerry’s newest OS”, says A. Jules, an avid BlackBerry enthusiast from the Philippines. Jules is into multi-billion business and has been using her BlackBerry phone and PlayBook in her everyday business and personal transactions.

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