This 2009 film is a big hit, or should we say, a blockbuster movie in India. Why? First things first, I know a lot of you don’t know about this film. Love Aaj Kal (Love These Days in English) is a Bollywood film starring Saif Ali Khan and Deepika Padukone in lead roles with Rahul Khanna, Rishi Kapoor and Giselle Monteiro in supporting roles. The film is directed by Imtiaz Ali and produced by the lead actor and actress.
This film was released last July 31, 2009 and the movie runs around 2 hours. So why was Love Aaj Kaj a hit movie in India, and maybe in the rest of the world? Because of its awesome marketing. The producers of the partnered with the ICC T20 World Cup. The apparel worn by the lead cast is exclusively available at Shoppers Stop. With Bajaj Allianz they have a tie up to share the special moments where they could win a chance to meet Saif Ali Khan, the protagonist and the producer of the movie. The tie up with ICC Twenty20 World Cup 2009 was that both Deepika and Saif will be in England before the tournament begins, with Saif expected to commentate on matches for Indian television.
Having a tie-up with the International Cricket Council is a great marketing technique. The T20 World Cup is a world wide hit, that’s why Love Aaj Kal is also a blockbuster movie. And it’s not just that, Saif and Deepika did a great job in making this movie a must-see love story film in the whole world. So if you haven’t watched it yet, you better do because watching films like these nowadays is really worth it!
If you haven’t seen the teaser yet, check this Love Aaj Kal trailer from Showbiz Gossips.